Marketing & Print Services, as they’re commonly known, is a growing industry in the United States. Outsourced Printing Services provides customized, full-service marketing printing services for all imaginable need for advertisers from full-color brochures, to custom-designed logo apparel for your team. The use of direct-mail marketing has been an effective way of reaching out to customers for years, but many companies are finding that to be nearly impossible when dealing with the sheer volume of customer information. With a direct mail campaign, many businesses find that the number of prospective clients exceeds the number of pages in the mailer. This can be overwhelming for many businesses, but many services are available that can make the most of a marketing campaign and ensure it targets those who will be most likely to read what is in the mail.
Print & Marketing services range from basic marketing strategies to extremely high-quality branding efforts. High-quality marketing collateral includes everything from business cards to bumper stickers to postcards and posters. With all the ways that people are marketing themselves these days, it’s no wonder so few businesses manage to keep up. While traditional advertising hasn’t changed much since the advent of the car, there are still ways in which the medium can be used to further a business’ bottom line. When using print to publicize a product or service, a business must first select the best marketing tool for their particular situation.
Business cards are probably the first choice of many entrepreneurs, especially those who have spent years developing a brand. Perhaps they have spent a great deal of time working to get their name, slogan, or overall concept exactly right, and have done so through several iterations. Perhaps the problem lies in the cost of printing and distribution, or perhaps it is a lack of knowledge among business owners about the basics of moo marketing. Moo printing is a marketing strategy that ensures that potential customers are indeed reading the small print before swiping right to your business cards. If your card looks like it came straight out of an outsourced greeting card company, you won’t win anyone over with your message.
Car magnets are another example of poor quality marketing printing services. These magnetic reminders are often used for advertisements or promotions, but they don’t offer a lot of visual information to potential customers. The customer simply looks at the magnet and believes that your business is nearby because it is near the magnet. If you don’t have a catchy slogan or compelling photo, you will find that people simply ignore your marketing collateral. This will mean lost business and wasted funds on products that you could have sold instead.
When looking for printing services, it’s important to understand that there are two types of printing: offset printing and digital printing. Offset printing involves printing direct to paper from electronic files, to use digital printing printers that produce your promotional items digitally. Both methods have their advantages, but both require skilled professionals to perform the work. Digital printing services might be the perfect choice for a low-budget marketing campaign, but if you need high-quality printing you’ll likely want to choose offset printing.
Even if you hire both digital printing and offset printing services to complete your marketing collateral, you’ll still want to check with the printing company to see what their turnaround times are. You want to choose a printer that can get the project done within a reasonable period of time, but you also don’t want to pay for too long. The faster turnaround times allow you to be able to receive your items in plenty of time for your upcoming promotions. Don’t be afraid to ask printing companies for references or samples of their work. They should be more than happy to provide them for your perusal. If you make the decision to use printing services in your next promotion, you will definitely be glad you made the switch.